
The Solopreneur Myth
Real success depends on a hidden ensemble, not a lone hero.
Real success depends on a hidden ensemble, not a lone hero.
How to stop leaving growth to chance.
What a car salesman taught me about building customer relationships.
Revisiting Seth Godin’s Purple Cow.
The ten immutable laws of identifying your ideal customers.
A quick guide to solopreneurial vision, goals, and building the life you want.
Maybe, according to The Economist. But we get to choose.
Clarify Your "Story Brand" to Attract More Customers
Why you're working too hard to attract customers and how to fix it.
Building a transformative brand with the Brand Pyramid
A whole new world of possibilities opens up when you stop selling commodities.
Stop selling the thing. Start selling the feeling.
PDFs
The first step to understanding what you REALLY sell.
Let's explore 6 aspects of this vital skill.
Here's a simple but more sophisticated way to look at your cash flow.
And the first topic is: How much should you pay yourself?
What is an 8x8 Campaign and how can you use it to make more sales?
Join us one last time for a powerful Morning Huddle on Zoom
Skip the grants and loans, focus on creating a strong sales foundation first.
When the going gets tough, the tough build community.
The GOP is hard at work on a budget that worsens the deficit and national debt while harming millions of Americans.
And what you can do to fix it.
Small business owners and consumers will now need to be more vigilant than ever.
As people and organizations reveal who they really are, it may be time to redraw our business boundaries.