The Solopreneur Myth
Real success depends on a hidden ensemble, not a lone hero.
How Will They Find You and Say Yes?
How to stop leaving growth to chance.
Forget Customers—Focus on Creating Clients
What a car salesman taught me about building customer relationships.
Why Solopreneurs are Sleeping On their Greatest Competitive Advantage
Revisiting Seth Godin’s Purple Cow.
Start With Who: Where Your Business Strategy Really Begins
The ten immutable laws of identifying your ideal customers.
Don’t Set Goals Until You’ve Asked Yourself This Pivotal Question
A quick guide to solopreneurial vision, goals, and building the life you want.
Is Gen X Really the Loser Generation?
Maybe, according to The Economist. But we get to choose.
New Live Workshop: Your Message Is Your Magnet
Clarify Your "Story Brand" to Attract More Customers
Psst…Do You Have a Sales or Marketing Problem?
Why you're working too hard to attract customers and how to fix it.
How to Get Noticed in a Noisy Market
Building a transformative brand with the Brand Pyramid
Understanding and Leveraging the Essence of Your Brand
A whole new world of possibilities opens up when you stop selling commodities.
Do You Know What You REALLY Sell?
Stop selling the thing. Start selling the feeling.