Price is Just a Story and Here’s the Proof

Let’s have some fun with this one. I invite you to play a game with me. You may have heard of it. It’s called The Price is Right.

This is a light-hearted thought experiment and proof of concept.

I invite you to play along because I desperately want you to understand something deeper about your price. Because if you’re going to price your goods and services correctly, and understand the value of your work, it’s important that you get this:

At its core—price is just a story.

But be careful.

It’s not strictly a story you tell. Rather, it’s the story the customer is playing in the movie screen of their mind. That’s the story that truly matters. It’s not your story, it’s theirs! You don’t get to tell it, but you do get to influence it.

Let me show you what I mean!

C’mon Striver, you’re our next contestant on The Price is Right!