Forget Customers—Focus on Creating Clients
What a car salesman taught me about building customer relationships.
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The Solopreneur Myth
Real success depends on a hidden ensemble, not a lone hero.
How Will They Find You and Say Yes?
How to stop leaving growth to chance.
Why Solopreneurs are Sleeping On their Greatest Competitive Advantage
Revisiting Seth Godin’s Purple Cow.
Start With Who: Where Your Business Strategy Really Begins
The ten immutable laws of identifying your ideal customers.