Branding Exercise: The 96 Human Emotions
The first step to understanding what you REALLY sell.
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The Solopreneur Myth
Real success depends on a hidden ensemble, not a lone hero.
How Will They Find You and Say Yes?
How to stop leaving growth to chance.
Forget Customers—Focus on Creating Clients
What a car salesman taught me about building customer relationships.
Why Solopreneurs are Sleeping On their Greatest Competitive Advantage
Revisiting Seth Godin’s Purple Cow.